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Prince Claus Awards: Speech by Juanita León

Speech by Juanita León, director of La Silla Vacía, on the occasion of the Prince Claus Awards ceremony to La Silla Vacía in Colombia on 4 May 2017. 

English

Since we created La Silla Vacía, we wanted it to be a laboratory for the twentieth-century journalism, to innovate not only in its business model but also in its relationship with audiences. I think we have achieved this through experiences like the “Súper Amigos” campaign, whereby more than 2500 users have donated almost 100 thousand dollars; and with things like the What’s app chains detectors which we are making now to fight against the lies of this “post-truth New Age”.

Our immediate future challenges are twofold: on the one hand, to cover the historical moment that Colombia is going through in this post-conflict phase, in which serious journalism is much needed, without militancy, but committed to help explain this difficult transition. The second challenge is how to narrate for an increasingly mobility of audiences, with multiple sources of information, and who are now discovering what is going on through memes.

With the support of the Prince Claus Fund, as part of the award, we are funding the Story-Telling Lab for the 21st century. We hope to find new digital narratives through which we can communicate the information resulted from our research with an effectiveness that really competes with the more visual narratives distributed on social networks.

 

Spanish

Desde que creamos La Silla Vacía quisimos que fuera un laboratorio para el periodismo del siglo XX, que innovara no solo en su modelo de negocio sino también en su relación con las audiencias. Creo que eso lo hemos logrado con experiencias como la campaña de Súper Amigos, mediante la cual más de 2500 usuarios nos han donado casi 100 mil dólares y con cosas como los detectores a las cadenas de Whatsapp que estamos haciendo ahora para combatir las mentiras en esta nueva época de posverdad.

Nuestros retos en el inmediato futuro son dos: por un lado, cubrir el momento histórico que atraviesa Colombia en esta etapa de posconflicto, en el que tanto se necesita de un periodismo serio, sin militancia pero comprometido con ayudar a explicar esta difícil transición. El segundo reto es cómo narrar para una audiencia cada vez más móvil, con múltiples fuentes de información y que ahora se entera de lo que sucede a través de memes.

Con el apoyo del Fondo Prince Claus, que como parte del premio nos está financiando el Story-Telling Lab para el siglo XXI, esperamos encontrar nuevas narrativas digitales a través de las cuales podamos comunicar la información que resulta de nuestras investigaciones con una eficacia que realmente compita con las narrativas más visuales que circulan en las redes sociales.

Prince Claus Awards: Speech by Juanita León

" La Silla Vacía, laboratory for the twentieth-century journalism"

Juanita León, director of La Silla Vacía,

word

Speech by Juanita León, director of La Silla Vacía word - 0.03 MB

Speech by Juanita León, director of La Silla Vacía, on the occasion of the Prince Claus Awards ceremony to La Sílla Vacía on 4 May 2017. 

Prince Claus Awards: Speech by Juanita León

Speech by Juanita León, director of La Silla Vacía, on the occasion of the Prince Claus Awards ceremony to La Silla Vacía in Colombia on 4 May 2017.  English Since we created La Silla Vacía, we wanted it to be a laboratory for the twentieth-century journalism, to innovate not only in its business model but also in its relationship with audiences. I think we have achieved...

 
 
 
 

Prince Claus Awards: Speech by Juanita León

Speech by Juanita León, director of La Silla Vacía, on the occasion of the Prince Claus Awards ceremony to La Silla Vacía in Colombia on 4 May 2017.  English Since we created La Silla Vacía, we wanted it to be a laboratory for the twentieth-century journalism, to innovate not only in its business model but also in its relationship with audiences. I think we have achieved...